Intel unveils new logo in brand overhaul

[adrian]

Source (http://today.reuters.co.uk/news/newsArticle.aspx?type=internetNews&storyID=2005-12-30T011714Z_01_KNE004657_RTRIDST_0_OUKIN-UK-INTEL.XML)

Intel Corp. said on Thursday it will scrap its 37-year-old logo as part of a major rebranding that will emphasise the chipmaker's shift away from its core PC business into consumer products.

link to image (http://img415.imageshack.us/img415/5578/intellogo1tp.jpg)

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*finds websites to buy the P4 logo before they phase it out*

[pzarquon]

This is news? It doesn't look very different to me.

Just another entry in the long, awful marketing tradition of superfluous (http://www.thestreet.com/tech/internet/986150.html) swoosh (http://lekowicz.com/library/logohell/logohell.html) logos.

[cezanne]

I wouldn't have known the difference. :rolleyes: