Re: Gone Phishing in Hawaii
Well, phishing success rates are near five percent, so the chances are obviously good enough.
In fact, these regionally targeted attacks (a.k.a. "puddle phishing") are a sign of the scammers getting more sophisticated. As I mentioned, they could send a million phishing messages purporting to be Bank of America, but BoA customers are used to this stuff and not everyone is a BoA member. Now, they're culling databases specifically for addresses in Hawaii, and sending Hawaii-specific phishing attacks.
Sure, not everyone is a HiTel FCU or Kauai FCU or First Hawaiian Bank customer... but already you might give their message more attention because it seems more likely to be legitimate to you as a Hawaii resident.
Well, phishing success rates are near five percent, so the chances are obviously good enough.
In fact, these regionally targeted attacks (a.k.a. "puddle phishing") are a sign of the scammers getting more sophisticated. As I mentioned, they could send a million phishing messages purporting to be Bank of America, but BoA customers are used to this stuff and not everyone is a BoA member. Now, they're culling databases specifically for addresses in Hawaii, and sending Hawaii-specific phishing attacks.
Sure, not everyone is a HiTel FCU or Kauai FCU or First Hawaiian Bank customer... but already you might give their message more attention because it seems more likely to be legitimate to you as a Hawaii resident.
Comment