Print/TV/Radio AND The Internet

[IslandBeef]

Re: Print/TV/Radio AND The Internet

Do tell... If you do, I'll put it up on my site...

And, how do you tease out (or do you) the effectiveness of online to traditional? I think you're saying the strength of a niche online community can justify core business models. If that's what you're saying, I agree.

However, does that model have metrics? And can you quantify cost/benefit of the online product?

[Geebz]

Re: Print/TV/Radio AND The Internet

Do tell... If you do, I'll put it up on my site...

Very cool...... what is your site?

[QUOTE=And, how do you tease out (or do you) the effectiveness of online to traditional? I think you're saying the strength of a niche online community can justify core business models. If that's what you're saying, I agree.[/QUOTE]

Yes, that's what I'm saying............. pretty much

[QUOTE=However, does that model have metrics?[/QUOTE]

Metrics are based on the company verts.

[QUOTE=And can you quantify cost/benefit of the online product?[/QUOTE]

Yep