Radio people, how do you feel about the big news? All I hear from people in the business is how flawed the current Arbritron system is. Is Infinity's move a good thing for radio? Maybe certain stations heavily rely on diary completion which involves the respondent simply logging down the station with the most TOMA instead of what he/she actually listened to. So for them the call by Infinity for others to dump Arbitron is a bad thing. For that matter, so is the PPM. Right?
I want your pro opinions... what are your thoughts?
I want your pro opinions... what are your thoughts?