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Okay, there's a few of those called whitebooks, but Asustek will bring the open architecture for laptops. Read on...
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With the new brand, Asustek intends to repeat the success of ASRock-branded motherboards. However, as opposed to the known success story, ASmobile-branded notebooks will not target the low-price segment, according to the sources. Instead, they will be positioned as notebooks for value-added applications, with key markets including DIY and desktop-replacement segments, noted the sources.