Notice the quantity labeled on this can of Hawaiian Sun Guava Nectar. It says 11.5 ounces. What happened to 12?
Due to fuel prices and environmental impact, manufacturers across the nation are compensating by strategically packaging their product a bit smaller.
The theory is that if they keep the price the same, while "strategically" reducing the container size, they'll keep the bottom line in check while remaining competitive.
Ice cream is supposed to be a half-gallon (64 ounces), right? Not anymore. Now some are only 1.5 quarts (50 ounces). Fuel just ate 14 oz. of YOUR ice cream.
What food and drink items in the supermarket have you noticed got smaller?
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