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Thread: Mini flash mob, Hawaiian style!

  1. #1
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    Default Mini flash mob, Hawaiian style!

    Local ad agency, Milici Valenti Ng Pack, came up with an interesting advertising concept for their client, McDonald's Hawaii and its Frappes. See it here. HT's Turtlegirl is a part of it. I won't point her out. She can do that if she wants the notoriety! HT's Neenz is credited with the video. And, yes, I did have something to do with it...behind the scenes! The name of the advertiser had to be kept secret thruout pre-production so as not to alert the competitors!

    McDonald's employees and some of the ad agency folks mingled with the crowd to pass out coupons for free frappes.

    TG, what was the First Friday freeze like? I imagine it was much more crowded than the downtown lunch hour freeze on Thursday. It was so interesting observing the reactions of the pedestrians. Some were truly confused. There were definitely some YouTube moments! Any interesting experiences you can tell us about?

  2. #2
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    Default Re: Mini flash mob, Hawaiian style!

    Awesome!! Congrats to ALL!!

    Auntie Lynn
    Be AKAMAI ~ KOKUA Hawai`i!
    Philippians 4:13 --- I can do all things through Christ who strengthens me.

  3. #3
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    Default Re: Mini flash mob, Hawaiian style!

    Quote Originally Posted by tutusue View Post
    HT's Turtlegirl is a part of it. I won't point her out.
    I recognize her! The cute one, right?
    Peace, Love, and Local Grindz

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  4. #4

    Default Re: Mini flash mob, Hawaiian style!

    COOL! (so to speak . . .

  5. #5

    Default Re: Mini flash mob, Hawaiian style!

    Quote Originally Posted by tutusue View Post
    HT's Neenz is credited with the video.
    Neenz has been tweeting about it for a couple days; I suggested that, had he not been tied up with "Lost" premiere events, pzarquon shoulda been part, as I believe he loves that beverage.

  6. #6
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    Default Re: Mini flash mob, Hawaiian style!

    Quote Originally Posted by tutusue View Post
    It was so interesting observing the reactions of the pedestrians. Some were truly confused.

    Nice to Flash Mob Moments happening back home. The expressions the people passing by thinking....ahhhhh these people gone lo lo oh what?!? The traditional Flash Mobs I have seen are more upbeat and usually involve some form of music. I got introduced to the world of Flash Mobs featured in a documentary called "24 Hours on Craigslist" (yeah Craigslist) and this flash mob took place in SF at a Hotel (forget which one) and they convereged in the lobby and did various commands and those not involved are lookin around going what the?!?!?

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    Default Re: Mini flash mob, Hawaiian style!

    Quote Originally Posted by DannyWilliams View Post
    [...]The traditional Flash Mobs I have seen are more upbeat and usually involve some form of music.[...]
    I agree. A classic flash mob performance happened during Oprah's 1st show of this season.

    What we did for McDonalds is akin to Improv Everywhere. I don't know that there's a recognizable event name for this type of performance, tho'. We were referring to it as the "freeze"! Then metromix.com referred to it as a flash mob!
    Quote Originally Posted by matapule View Post
    I recognize her! The cute one, right?
    There were a couple of cute ones! TG was one of 'em!

  8. #8
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    Default Re: Mini flash mob, Hawaiian style!

    Cool! (no pun intended!)
    Be Yourself. Everyone Else Is Taken!
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  9. #9

    Default Re: Mini flash mob, Hawaiian style!

    Very nice ! I would like to see them do the "Do-Re-Mi" dance next.

    http://www.youtube.com/watch?v=WkBepgH00GM

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    Default Re: Mini flash mob, Hawaiian style!

    Hmmm...no comments from TG. Maybe she didn't hear the cue to unfreeze and is still frozen somewhere in Chinatown!

    UNFREEZE, TURTLEGIRL!

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    Default Re: Mini flash mob, Hawaiian style!

    Hahahaha, I'm unfrozen! That job was a ton of fun!! We had a really awesome group of performers Chinatown was very crowded, which made for more fun, especially because of the new year celebration (I think my hearing has finally come back - so many firecrackers!)

    People's reactions to us were amazing! Some folks tried to make us laugh, or were like "ha, caught you blinking!" (well, duh!), Lots of people took pictures with us, the tourists loved us, and I noticed in the video that even one of the cops came out for a photo op! I think we were a total hit!!

    Thanks to Neenz for the pictures and video!
    ~ This is the strangest life I've ever known ~

  12. #12
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    Lightbulb Re: Mini flash mob, Hawaiian style!

    This wasn't a "flash mob," in the traditional sense, since it was obviously meticulously organized (flash mobs are notoriously impromptu, hence "flash") and also had a single commercial intent (textbook examples are done "just because," not to sell anything).

    But it was definitely a clever marketing stunt! MVNP has some fun thinkers on staff. Is there also a connection to the Honolulu Advertiser's Metromix? The campaign was "covered" there, but McDonald's is also a sponsor of the site. Frappes are everywhere! I indulged in more than my share thanks to Neenz's fun PR work.

    Of course, the weather's been so cool lately, seeing frozen people downtown might've been interpreted in different ways. If they do this again in the summer, though, I'm sure those sweet, sweet drinks will sell well!

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    Default Re: Mini flash mob, Hawaiian style!

    Quote Originally Posted by pzarquon View Post
    [...]MVNP has some fun thinkers on staff. [...]
    Yep...young, hip and fun! Young enough that even they call me Tutu Sue! I love working with them. When these out of the box campaigns are conceptualized, the next hurdle is to sell the advertiser on the idea. So kudos to both MVNP for the idea...AND McDonalds Hawaii for it's approval!

    I worked with this same MVNP creative team a few years ago when they took hotel advertising to a completely different level...10 min. (on average) mini movies where the plots take place on various Sheraton/Starwood hotel properties...a new movie for each property. DVDs were sent to travel professionals and each movie was uploaded to YouTube. I'm sure there were other distribution points but those are the 2 I can recall at the moment!

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    Default Re: Mini flash mob, Hawaiian style!

    "Yep...young, hip and fun!..." If that means sophomoric, that it is.
    May I always be found beneath your contempt.

  15. #15

    Default Re: Mini flash mob, Hawaiian style!

    That was totally cool!
    Expect me when you see me.....

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    Default Re: Mini flash mob, Hawaiian style!

    Quote Originally Posted by salmoned View Post
    "Yep...young, hip and fun!..." If that means sophomoric, that it is.
    Um, Salmoned, what exactly are you getting at here? Did you not like the mini flash mob?
    ~ This is the strangest life I've ever known ~

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    Default Re: Mini flash mob, Hawaiian style!

    Quote Originally Posted by turtlegirl View Post
    Um, Salmoned, what exactly are you getting at here? Did you not like the mini flash mob?
    Don't worry - he doesn't like ANYTHING!
    "Democracy is the only system that persists in asking the powers that be whether they are the powers that ought to be."
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    Default Re: Mini flash mob, Hawaiian style!

    Quote Originally Posted by turtlegirl View Post
    Um, Salmoned, what exactly are you getting at here? Did you not like the mini flash mob?
    Bottom line...if I like it, salmoned doesn't! It's a given! As I've pointed out before, salmoned and I are the poster children for "beauty is in the eye of the beholder". S/he hasn't figured out that it bothers me not what s/he thinks about any topic. We're both entitled to our opinions.
    Quote Originally Posted by anapuni808 View Post
    Don't worry - he doesn't like ANYTHING!
    Bingo!

  19. #19

    Default Re: Mini flash mob, Hawaiian style!

    Quote Originally Posted by pzarquon View Post
    But it was definitely a clever marketing stunt! MVNP has some fun thinkers on staff.
    An attention-getting stunt, it definitely was.

    Of course, if the whole thing was motivated with the idea of advertising/selling, then hopefully that message clearly got through to all the onlookers. Otherwise, people passing by might think that they're on Candid Camera.

  20. #20

    Default Re: Mini flash mob, Hawaiian style!

    Quote Originally Posted by Frankie's Market View Post
    Of course, if the whole thing was motivated with the idea of advertising/selling, then hopefully that message clearly got through to all the onlookers.
    EVERY photo I saw of the "event" showed McCafe beverages in their hands; it was obvious from the first what product was being promoted.

  21. #21
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    Default Re: Mini flash mob, Hawaiian style!

    Quote Originally Posted by Frankie's Market View Post
    An attention-getting stunt, it definitely was.

    Of course, if the whole thing was motivated with the idea of advertising/selling, then hopefully that message clearly got through to all the onlookers. Otherwise, people passing by might think that they're on Candid Camera.
    Milici and McDonald's employees comingled with the "freezers" and the public to pass out coupons for free frappes. So, yes, an advertising campaign!

    Every performer had either a product in his/her hand or a McD advertising sticker on a prop.

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    Default Re: Mini flash mob, Hawaiian style!

    That was awesome! Glad they put it up on video so we all were able to see it. And TG- you looked so good in it! Congratulations!

    Can't think of anything creative this time


  23. #23

    Default Re: Mini flash mob, Hawaiian style!

    Here's the kind of flash mob we don't need in Hawaii.

    Flash mob robs a Maryland 7-11
    This post may contain an opinion that may conflict with your opinion. Do not take it personal. Polite discussion of difference of opinion is welcome.

  24. #24
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    Default Re: Mini flash mob, Hawaiian style!

    Is there another link you can post to this, TutuSue? The original isn't working anymore. I was trying to show one of my friends the concept of what you did here, but I can't find it anywhere.

    Can't think of anything creative this time


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    Default Re: Mini flash mob, Hawaiian style!

    Quote Originally Posted by surlygirly View Post
    Is there another link you can post to this, TutuSue? The original isn't working anymore. I was trying to show one of my friends the concept of what you did here, but I can't find it anywhere.
    I'm not aware of another link. These sorts of campaigns are usually for a limited time so the targeted online advertising is removed after a certain amount of time. That's usually the case when it comes to talent negotiations, too. Possibly someone's home video is still on YouTube.

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