Re: No Rock Stations in Hawaii?
Rock gets lousy ratings. Classic rock is rarely ever over a 3.0 in this town. Usually around # 12 or so in the ratings-doesn't move up doesn't move down. It's like country music- you'll have the market share to yourself but it will be small. But it's yours. Is there any $$ in those stations? Marginal..You program for the masses. Repeat the same artists . Keep costs low. No risks. Kpoi only has one live jock. You can't lower your costs much below that. I play my Ipod with 13,000+ songs instead.
Rock gets lousy ratings. Classic rock is rarely ever over a 3.0 in this town. Usually around # 12 or so in the ratings-doesn't move up doesn't move down. It's like country music- you'll have the market share to yourself but it will be small. But it's yours. Is there any $$ in those stations? Marginal..You program for the masses. Repeat the same artists . Keep costs low. No risks. Kpoi only has one live jock. You can't lower your costs much below that. I play my Ipod with 13,000+ songs instead.
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