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Thread: Huffington Post Hawaii Launches

  1. #1
    Join Date
    Apr 2004
    Location
    Honolulu, HI, USA
    Posts
    7,326

    Exclamation Huffington Post Hawaii Launches

    Media powerhouse Arianna Huffington and local entrepreneur Pierre Omidyar took the stage at Hawaii Theatre tonight to discuss "The State of the Media," and to celebrate the launch of "Huffington Post Hawaii."

    http://www.huffingtonpost.com/hawaii

    If you click that link before Sept. 4, it won't work. But you can read the announcement here:

    http://www.huffingtonpost.com/2013/0...n_3349236.html

    Arianna's massive "Huffington Post" brand is partnering with Pierre's "Civil Beat" to mix HP's click-friendly content with CB's civic-minded investigative reporting. And of course there will be a stable of bloggers generating content for free, in exchange for a share of the 75 million plus pageviews that HP draws each month.

    Is this a niche in Hawaii's media landscape that needed filling? Will Huffington Post Hawaii trend toward what people in Hawaii want to read, or what people outside the islands want to read about Hawaii?

  2. #2

    Default Re: Huffington Post Hawaii Launches

    Quote Originally Posted by pzarquon View Post
    Is this a niche in Hawaii's media landscape that needed filling? Will Huffington Post Hawaii trend toward what people in Hawaii want to read, or what people outside the islands want to read about Hawaii?
    I'd hope that they would cater to what people in Hawaii want to read, but if $$ talks, will they have a larger readership from those who want to learn about Hawaii and thus cater to them instead?

    Although if they are headed into the territory of attracting outsiders as readers, I'd bet a high percentage of the interest will be about the best hotels for the dollar, the cheapest flights, which beaches are the most beautiful, if we have sharks that bite, what are the favorite tourist attractions, and other "tourists" questions. I don't know of many outsiders that give much thought to our politics, school system problems, economy, etc. Unless it affects their own vacation or dreams of moving to Hawaii.
    Now run along and play, but donít get into trouble.

  3. #3
    Join Date
    May 2005
    Location
    Waimanalo
    Posts
    771

    Default Re: Huffington Post Hawaii Launches

    This is interesting, and I'll be following it. Civil Beat is high quality journalism. However, this from Arianna,
    The Aloha spirit, which has made Hawaii such an oasis of unplugging and recharging, is after all the essence of the Third Metric, encapsulating well-being and our ability to wonder and give back.
    sounds like someone got a little tipsy and overly relaxed.
    Greg

  4. #4

    Default Re: Huffington Post Hawaii Launches

    Articles today include topics about:

    • Oprah's summary of living it rich in Hawaii (moonlight horseback rides to enjoy the moon, lazy afternoons comparing yesterday's sunset to today's, big veggie garden). Actually, I'm jealous about all of that.
    • Misconceptions about Hawaii.
    • 10 tourist mistakes.
    • Lodging.
    • Cost of living.
    • Grassroots group.
    • WW ll missing Japanese.
    • In flight entertainment.
    • And a few more, mostly tourist/visitor based info type articles.


    From what I've seen today, it is geared towards mainland readers who want to learn more about Hawaii prior to a vacation.
    Now run along and play, but donít get into trouble.

  5. #5
    Join Date
    Sep 2005
    Location
    Wah-key'-key
    Posts
    10,390

    Default Re: Huffington Post Hawaii Launches

    Several of my ad agency clients attended the Huffpost Hawaii launch event the other night. My guess is you're right, Amati!

  6. #6

    Default Re: Huffington Post Hawaii Launches

    Sampling of topics from today:

    "Your Hawaii Vacation Will Look NOTHING Like This" (photos you'll never take)
    Lava video
    GMO
    Surfing
    Yoga poses on the beach
    Now run along and play, but donít get into trouble.

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