Filipino programming on 650 AM

[IBadget]

650 AM just dropped their easy favorites format in favor of Filipino programming under new calls KPRP. It is competing with KPHI 96.7 FM/1130 AM. Let's see how long this competition lasts.

[DaleP]

Re: Filipino programming on 650 AM

They should be able to sell plenty of commercials and/or programs to advertisers trying to reach an underserved audience. I think they'll do just fine.

[mel]

Re: Filipino programming on 650 AM

This creates 3 radio stations in the Oahu/Honolulu market that aims for the Filipino audience.

KPHI 96.7 FM / 1130 AM - Today's Filipino Mix
KNDI 1270 AM - they have a lot of Filipino programs in their varied mix of ethnic shows.

and now

KPRP 650 AM

KPHI and KNDI also stream online.

Hopefully there is enough advertising dollar to go around. It is also notable to mention that many more stations targeting this demo are also online, some in places you would never think of to look for a radio station... like UStream.com.

[mel]

Re: Filipino programming on 650 AM

KPRP 650 AM is online and also streaming.

http://www.kprpam650.com/

Like many other radio station's they stream on UStream.

http://www.kprpam650.com/live/

The stream is much clearer than the AM signal of course. The picture is pixelated and was earlier out of synch from the audio.

[mel]

Re: Filipino programming on 650 AM

This post updates the streaming link for KPRP Radio.

http://www.ustream.tv/channel/pinoy-...ino-radio-show

The stream is a video link and kind of reminds me of that old Andy Bumatai thing where he says...

"Eh I seen you on da radio"....

You can do just that at this KPRP's web stream. They're already playing Christmas music there.