Not since the days of flight coupons have interisland air fares been this low, and consumers are benefiting from a fare war that has pushed round-trip prices below $90.
The catch is that the fares are only good on the first early-morning flight from Honolulu and the last evening flight back from the neighbor islands.
Still, the response has been "extremely good," said Hawaiian Airlines spokesman Patrick Dugan.
Aloha Airlines spokesman Stu Glauberman said, "The 39.50 fares have proven very popular. People are willing to get up early or stay out late on neighbor islands."
"If it's cheap like this, I'm coming every other weekend," said Maui resident Thomas Takeshita, 28, whose girlfriend is finishing school on Oahu in May.
Aloha Airlines had initially offered free return trips on interisland travel to AlohaPass members flying on the first flights out of Honolulu to Kona, Hilo, Kahului or Lihue and last flights in to Honolulu from those locations.
Glauberman explained Aloha was trying to stimulate the early and late flights, which are not as popular.
Hawaiian Airlines swung back with a $38.25 fare in a full-page ad. The Hawaiian deal gave customers the option of using the discount for one leg of a trip. But the Hawaiian rate does not include a $2.50 security fee, bringing the total to $40.75.
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