OMG, I can't believe the news about Aloha Poke Co. in Chicago of all places!

From Fox News yesterday:

"Hawaiian activist Dr. Kalama O Ka Aina posted the video Saturday calling out the Chicago-based company, which was started in 2016 by Illinois-native Zach Friedlander, for reportedly sending cease and desist letters to other eateries with similar names, demanding they no longer use “aloha” or “poke” together."

What?!