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  1. #1
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    Default Local TV Ads You Don't Like

    Since we seem to be on a television commercial kick again (favorite local ads, favorite national ads, and least favorite national ads), I thought I'd complete the set with a new thread for local TV ads you don't like. Sure, we tried this before, but I didn't want to set the bar as high as "revolting" and "disgusting," nor as low as the first conversation turned out!

    Understanding, of course, that local television productions generally won't have the resources that a Coca Cola or Geico will have, and that our neighbors and friends are doing their best, there will still be a TV ad or two here in Hawaii that just falls short of the mark. Or annoys us entirely. Share them here.

    While this is a rerun, I have to start off with a classic of bad local ads with the Oceanic commercial featuring the over-eager cable technician and the disinterested, pouty woman. For all the effort put into the lighting and sets, the ad itself just grates.

    The reason it popped back into my head, though, is because there's now a second local TV ad that has almost the exact same character scenario - a bright-eyed and eager guy suggesting exotic destinations (for food, we later learn), bouncing ideas off his apparently bored and indifferent partner. It took me a few seconds to realize it just wasn't another version of the Oceanic ad.

    I'm sure there are others that follow the same basic concept. I know it's hard to get creative, and stereotypes are the easiest way to set up a "story" in 30 seconds, but... is having anyone bored for most of an ad a good idea? It's almost as a bad as an ad that mentions a competing product or business more than its supposed subject.

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    Default Re: Local TV Ads You Don't Like

    I hate, hate, hate, most all the oceanic time warner ads but today's pisser is that one where they have that dude saying i wanted to watch blahblah but my wive wanted to watch chickfliks. so, we watched chickfliks.
    (how MANY did he sit thru? whudda pussywhipped wimp...)
    they employ that headache inducing old gimmick of a wavering waterhose camera technique so this jokers out of frame half the time.
    annoying.
    this reminds me of the dis and dat commercial. this local dude who looks like he spent too much time thinkin' and a wishin' he wuz hangin in da hood south central L.A.; dressed all in black with a black leather jacket.

    aaaah c'MON, man.
    affectation city.

    he goes on and on actually saying "blah,blah, blahblahblah...blahblah..."
    sheesh! he does NOT want us to watch.


    oh, yea.
    and of course that "mytv izzzh schmooozzz."
    as if they pulled some kid off da sidewalk in front of central intermediate and said:
    "hey punk; what's this week's phat saying in yer school? and wooja say it to the camera here, a thing which you have no experience in front of and in a manner which you will quite assuredly display extreme discomfort and awkwardness? yea thanx, kid. only time and patience for one take. Here's yer three bucks. Now beat it..."
    Last edited by kimo55; September 17th, 2005 at 11:54 AM.

  3. #3
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    Exclamation Re: Local TV Ads You Don't Like

    Just FYI... we had this discussion on "bad ads" last year. I am just providing this link to the old thread for your reference and convenience:

    http://www.hawaiithreads.com/showthread.php?t=543

    Oops... I should have known pz referenced this link previously. Oh well here it is again.

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    Default Re: Local TV Ads You Don't Like

    Thanks, Mel. To get things flowing again, let's recap. Note, of course, that some ads that were cited as bad were also considered good by others, or at least effective. But in previous rounds...

    Oceanic clearly leads the pack with several ads cited for awfulness. The Technician on a Date, the Chick Flick Guy, their DVR ads (some local, some not), The McGruff Truck (a.k.a. Who Needs 911 When You've Got a Cable Guy?), and with several nominations, OKC Kids Club and MyTV promos.

    Banks are common citations, though they're also one of the heavier television advertisers. Bank of Hawaii's "That's My Bank" (Daryl and Brian), Territorial Savings butterfly chases and the like (Pursue Happiness), and Central Pacific Bank (Alex the Dog).

    On the PSA front, we have Former Idols (Jordan and Jasmine - has Camille done any?), and Smoking vs. Kids. Wrapping up with local businesses, mentioned were Lava Line (Augie T. & Lanai), Tonya from Sleepland, Lee Financial Services, TheBus, TheCab, Jiffy Lube and Cooking with Cutty (OC16).

    Whew.

    But, different strokes for different folks. I don't think Frank DeLima's TheCab ads are that funny, but hell, I'd never ever memorized a phone number for a cab service until those came out. Ads with jingles aren't all great, but a part of me kind of likes the fact that jingles in general are being written and used -- how very quaint of us! And some folks clearly grok Augie T's style, even though I don't.

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    Default Re: Local TV Ads You Don't Like

    TheBus had a TV ad? That's interesting, did notice in the past that TheBus served as a back drop for a couple of commericals, like Hawaiian Waters and some union spot.

  6. #6

    Default Re: Local TV Ads You Don't Like

    Quote Originally Posted by pzarquon
    I don't think Frank DeLima's TheCab ads are that funny, but hell, I'd never ever memorized a phone number for a cab service until those came out.
    That's the truth. "Tutu" will never quite be the same again.

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    Default Re: Local TV Ads You Don't Like

    Quote Originally Posted by pzarquon
    Since we seem to be on a television commercial kick again (favorite local ads, favorite national ads, and least favorite national ads), I thought I'd complete the set with a new thread for local TV ads you don't like. Sure, we tried this before, but I didn't want to set the bar as high as "revolting" and "disgusting," nor as low as the first conversation turned out!
    [...]
    Hmmm...this is one thread I'll stay out of! Chalk it up to fear of biting the hand that feeds me!!! I'll sure read it with interest, tho'!

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    Default Re: Local TV Ads You Don't Like

    Quote Originally Posted by tutusue
    Hmmm...this is one thread I'll stay out of! Chalk it up to fear of biting the hand that feeds me!!! I'll sure read it with interest, tho'!
    He he. I'm with ya' on that one.

    Based on past trends with this board, this thread will likely outgun the "FAVORITE local ads" thread.

    pzarquon is right, the "Most revolting, Disgusting" thread I started a while back was quite an extreme way to start a thread. Boy, did that one grow into a beast!

    That title came to mind primarily because of the topic of Quiznos "Singing Rats" commercial. It "revolted and disgusted" the public so much that Quiznos corporation's national gross sales were cut almost in half!

    There couldn't be an ad campaign more fitting to dislike than one that actually HURTS a business' bottom line.

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    Default Re: Local TV Ads You Don't Like

    Quote Originally Posted by Pomai
    [...] That title came to mind primarily because of the topic of Quiznos "Singing Rats" commercial. It "revolted and disgusted" the public so much that Quiznos corporation's national gross sales were cut almost in half!

    There couldn't be an ad campaign more fitting to dislike than one that actually HURTS a business' bottom line.
    I wasn't a fan of the Spongemonkey spots. I can say that 'cuz it was a national spot with no Hawaii ties! Don't think I woulda wanted to be in the ad agency/creative director's shoes when the hammer fell. Ouch! It probably fell on the entire agency. Dunno...never googled it!

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    Default Re: Local TV Ads You Don't Like

    Back to lowbrow commercials:

    Westpac International: The one where the girl is rubbing her preggers belly and the guys are wrapping all their stuff for the big move? That's bad enough but it's by the same JINGLE MASTERS group here in Hawaii that sounds the same for just about every cheaply produced local TV commercial. Granted, they can make up a jingle about everything, but they all sound THE SAME!!!

    Another commercial I can't take is the Redondo's crunchy sausage one where everyone is biting and chewing on this hunka meat and smiling! I don't wanna watch people bite into sausages! I dont' want to hear that sausages are crunchy!

    There used to be a commercial for some kinda 808 Hi-Tech store that sold phone covers and crap: All the girls had giant boobs and were in bikinis. They all looked like hung out with boys with Japanese-made hotrods who still lived with mom and dad.

    Finally any chiropractic, hearing aid or dental commercial. Same JINGLE MASTERS, same tune, just different words: We can brighten your smile/We can tweak your hearing/We can jump your bones!

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    Default Re: Local TV Ads You Don't Like

    Quote Originally Posted by lavagal
    Another commercial I can't take is the Redondo's crunchy sausage one where everyone is biting and chewing on this hunka meat and smiling! I don't wanna watch people bite into sausages! I dont' want to hear that sausages are crunchy!
    Oh! I *hate* that ad! If your sausage is crunchy, it has WAY too much gristle in it or something else, I don't want to know what. Yecccch!

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    Default Re: Local TV Ads You Don't Like

    Quote Originally Posted by lavagal
    There used to be a commercial for some kinda 808 Hi-Tech store that sold phone covers and crap: All the girls had giant boobs and were in bikinis. They all looked like hung out with boys with Japanese-made hotrods who still lived with mom and dad.
    I think I remember that one... different strokes for different folks, I guess. I liked it.

    Girls with giant boobs in bikinis? WINNAHS... and I'm not a ricer, nor do I live at home with my parents.

    That ad was targeted at the business' core group of customers, and I think it was successful in getting their attention.

    Can't say I actually went there to buy a faceplate or anything... hell, just like you, I don't remember the name of the store either!



    .

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    Default Re: Local TV Ads You Don't Like

    Continuation of the Quiznos TV ad and other national ad campaigns can be found here: Least Favorite National TV Ads and here: National TV Ads You Like (just like pzarqoun originally posted)

    Mahalo Mel for straightening up da' house! Sorry for the drift.

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    Default awful real estate ads - or "whose yer Real-uh-tor?"

    Time to resurrect 'awful local commercial' thread. if we haven't lately...

    "Primary Properties" real estate spot just aired; Voiceover states:
    "They literally bent over backwards to help us get what we wanted"

    ok.
    I wanna know exactly who these contortionists are, and what exactly they did.
    Cuz;
    "...they literally bent over backwards" means more than one person contorted their body into an unnatural pose.

    but why would they?

    Is the competition so extreme among real estate agents, they are now required to perform circus acts to secure and retain clients?
    Hmmmmm?
    Last edited by kimo55; December 26th, 2005 at 08:38 PM.

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    Default Re: Local TV Ads You Don't Like

    I've just added another local ad to my "least favorite" list, and it's actually rocketed almost all the way to the top (bottom?) of the list: It's for Hawaiian Tel Federal Credit Union, features Augie T., and perhaps the most annoying, grating, sorry attempt at something resembling rap/hip-hop music I've ever had the displeasure of experiencing.

    Not since Tanya of Sleepland USA has an ad earned the automatic "change the channel" reflex faster.

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    Default Re: Local TV Ads You Don't Like

    Quote Originally Posted by pzarquon
    I've just added another local ad to my "least favorite" list, and it's actually rocketed almost all the way to the top (bottom?) of the list: It's for Hawaiian Tel Federal Credit Union, features Augie T., and perhaps the most annoying, grating, sorry attempt at something resembling rap/hip-hop music I've ever had the displeasure of experiencing.

    Not since Tanya of Sleepland USA has an ad earned the automatic "change the channel" reflex faster.
    With that kind of a review I'll be sure to watch for the HTFCU spot!

    Since I'm acquainted with Augie...and Tania...I will refrain from commenting either way; instead choosing to remain professionally neutral!

    Didya know that Tania has been Sleepland's spokeslady for about 10 years now? There's obviously strong product identification and enough sales to keep renewing her contract.

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    Default Re: Local TV Ads You Don't Like

    I'm not a fan of Tania's voice, which is why I don't like her ads.

    However, from a marketing standpoint, I agree completely. She's practically the Sleepland brand. The strength of her familiarity has even gotten her profiled in marketing publications outside Hawaii, I think, and I've read short interviews (like this one in the Advertiser) which, of course, confirm she's a nice person as well as a singular spokeswoman.

    I'm sure some people love Tania. And some people like Augie, too. But the combination of Augie (and 'frenz') and ear-assaulting rap-with-a-C makes me wonder if that HiTel FCU ad would make a positive impression on anyone. If you're not into the music style, you're going to hate it. And if you are, I think you'd still be pretty annoyed. It comes across as a parody (and maybe it is), and a bad one at that.

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    Default Re: Local TV Ads You Don't Like

    Quote Originally Posted by pzarquon
    I'm not a fan of Tania's voice, which is why I don't like her ads.
    I've complained here numerous times about the 'screechy' quality of her voice on those ads, but I do have to say that in the past few months it's been much better. She's using a lower register and also is not over-inflecting. Apparently someone finally got through to her on the problem, thank goodness!
    .
    .

    That's my story, and I'm sticking to it.

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    Default Re: Local TV Ads You Don't Like

    Quote Originally Posted by pzarquon
    [...]And some people like Augie, too. But the combination of Augie (and 'frenz') and ear-assaulting rap-with-a-C makes me wonder if that HiTel FCU ad would make a positive impression on anyone. If you're not into the music style, you're going to hate it. And if you are, I think you'd still be pretty annoyed. It comes across as a parody (and maybe it is), and a bad one at that.
    I still haven't seen the spot but I'll venture a guess that a coupla things are happening here. One: local folks like Augie so one goal might be to catch people's attention with him. The other seems to be that the advertiser might be aiming to bring in new customers within a younger demographic. As I mentioned...just a guess as I didn't work on that spot.

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    Default Re: Local TV Ads You Don't Like

    Quote Originally Posted by pzarquon
    I'm not a fan of Tania's voice, which is why I don't like her ads.

    However, from a marketing standpoint, I agree completely. She's practically the Sleepland brand.

    No lie! When my 6-year-old daughter was between 2-3, she used to do the Sleepland commercial: and sweep her hand artistically in front of her and say "NOBODY!" It cracked me up! Tania definitely imprints on many generations in one feel swoop. It's irritating to me, too, but she's making the big bucks (right?) and gawd bless her for her abilities. At least she isn't a fortune teller on the side!

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    Default Least Favorite Local TV Ads

    Anybody got one or some least favorite locally-made tv ads?

    Mine is that Taco Bell commercial where the ... ahem ... ladies are wearing tats.

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    Default Re: Least Favorite Local TV Ads

    That subject has been discussed here...but not in awhile. Maybe it's time for an update! I'll watch...quietly!

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    Default Re: Local TV Ads You Don't Like

    There's an ad for a tofu company that just makes me roll my eyes... but I can't tell if it's locally made or not, and can't even remember the company. Basically the message is, "haole guy gets dating cred for demonstrating skill with tofu."

    I also reluctantly nominate the HMSA "Healthy Living" ad where the big guy gets into a fight with a snack vending machine. The concept isn't too bad, but the guy is presented in such an unflattering light I'm totally distracted from the message. Of course, I'm sure the actor is a really nice guy.

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    Default Re: Local TV Ads You Don't Like

    Quote Originally Posted by pzarquon View Post
    [...]Of course, I'm sure the actor is a really nice guy.
    He is! And if you watch closely, you'll see him in a couple of other spots. Can you name them?!

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    Default Re: Local TV Ads You Don't Like

    I just saw one! Ooooh dear...
    Rachel's Tax Service...the tag jingle goes, "good ol' reliable Raaaa chel".
    I'll shut up now!

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