Seems that today the Sci-Fi Channel is now calling themselves SyFy.
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Sci-Fi Channel to SyFy
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Re: Sci-Fi Channel to SyFy
Originally posted by snowbird View PostAll I can say is, WHY? we all knew what Sci-Fi Channel meant... But SyFy, really??? stupid, like new Coke.
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Re: Sci-Fi Channel to SyFy
Originally posted by snowbird View PostAll I can say is, WHY? we all knew what Sci-Fi Channel meant... But SyFy, really??? stupid, like new Coke.Network officials also noted that, unlike the generic term "sci fi" which represents the entire science fiction genre, the term "Syfy" can be protected by trademark...
Reaction to the new name has been largely negative.Youth may be wasted on the young, but retirement is wasted on the old.
Live like you're dying, invest like you're immortal.
We grow old if we stop playing, but it's never too late to have a happy childhood.
Forget about who you were-- discover who you are.
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Re: Sci-Fi Channel to SyFy
As Cable Networks Abandon Their Roots To Grab Audience, Where Do The Niches Go?
Where do they go, indeed.
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Re: Sci-Fi Channel to SyFy
The rebranding was announced in March. It was quickly framed as an attempt to shed a geeky image, which of course enraged all the geeks that loved the network. There was an avalanche of negative fan response, but the network has tried to be responsive, even selectively engaging some of the chatter on Twitter. An AdAge blogger compared the rebranding to PepsiCo's "Tropicana" debacle, suggesting the new name would be shortlived given the outcry. But, it looks like they're sticking to their guns.
With its flagship show "Battlestar Galactica" off the air, it's clear SyFy needs to scramble to retain relevance (beyond what they're already doing, which is milking BSG for every cent with spinoffs and TV movies).
I'm not sure how adding reality programming and wrestling fits under the "sci-fi" category, but since they own SyFy as a brand, they can say it covers anything they want it to.
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Re: Sci-Fi Channel to SyFy
"Battlestar Galactica" was the pinnacle of their original series content. A lot of other first run programs they show seem to be second rate to me. Reality shows and wrestling programs are not what I consider "science fiction".I'm still here. Are you?
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