In my coffee driven thought this morning, I wondered if current radio bean counters understand that the firing of talent is the true death of it's industry?
IMO - Radio is now the place where people take a break from their iPods just to "be in touch" during drive or streaming time. This is the arena of "thought marketing" that companies like Twitter as ignited. Funny thing....aren't thoughts allot like segue liners??
Radio wont die, it will just slide from the bean counters to the talent who can control their own destiny with Pod casting and presents packaging.
Man my coffee was strong!
ALOHA!
IMO - Radio is now the place where people take a break from their iPods just to "be in touch" during drive or streaming time. This is the arena of "thought marketing" that companies like Twitter as ignited. Funny thing....aren't thoughts allot like segue liners??
Radio wont die, it will just slide from the bean counters to the talent who can control their own destiny with Pod casting and presents packaging.
Man my coffee was strong!
ALOHA!
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