Nothing new here...
the secret to good radio, and the reason radio will
survive- is community... we crave it... we rely on it...
we may jump to CDs, MP3s, Satellite, 8 tracks, cassettes,
whatever- but after a time we need to connect to someone
that shares our current experiences and surroundings.
Having a live person, that is conveying information
and sharing feelings of current events- is vital to the
radio experience.
TV didn't kill radio, cassettes didn't, 8 tracks didn't, a lot
of new technologies have threatened... but radio persists...
it's free- it's current- it's the friend that's always there.
Good tracking is almost ok- but live really is the best.
Preproduced shows and sattellite feeds serve a function
but when all is said and done-
it's that person to person connection that keeps radio
relevant and alive.
If owners and programmers don't see that- they'll lose
audience and indeed revenue.
But the stations that keep the person to person
feeling going will do well-
just my opinion
the secret to good radio, and the reason radio will
survive- is community... we crave it... we rely on it...
we may jump to CDs, MP3s, Satellite, 8 tracks, cassettes,
whatever- but after a time we need to connect to someone
that shares our current experiences and surroundings.
Having a live person, that is conveying information
and sharing feelings of current events- is vital to the
radio experience.
TV didn't kill radio, cassettes didn't, 8 tracks didn't, a lot
of new technologies have threatened... but radio persists...
it's free- it's current- it's the friend that's always there.
Good tracking is almost ok- but live really is the best.
Preproduced shows and sattellite feeds serve a function
but when all is said and done-
it's that person to person connection that keeps radio
relevant and alive.
If owners and programmers don't see that- they'll lose
audience and indeed revenue.
But the stations that keep the person to person
feeling going will do well-
just my opinion
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