Re: Superbowl on the non-HD channel
Station: It's our programming. We provide the copyrighted content and the franchise for a major network. Without it, you have nothing to show. You should pay us.
Cable: We provide you with more viewers. Not everyone can receive you off the air. With more viewers, your advertising rates go up. You should pay us.
And so it goes. But the truth is, they both need each other.
I'm not sure how the economics of other cable networks work. I think the cable companies has to pay for them, and in turn they charge the cable subscribers and can sell some advertising space. I'm not sure if Oceanic can sell advertising space on the local station channels or not. That would shift the normal economics.
I think I'm siding with the TV stations on this one. But on the other hand, they better not play too hardball. I think the rise of IPTV is going to make a dent in their business. I know of some co-workers that go to the network website to watch their favorite TV shows.
Station: It's our programming. We provide the copyrighted content and the franchise for a major network. Without it, you have nothing to show. You should pay us.
Cable: We provide you with more viewers. Not everyone can receive you off the air. With more viewers, your advertising rates go up. You should pay us.
And so it goes. But the truth is, they both need each other.
I'm not sure how the economics of other cable networks work. I think the cable companies has to pay for them, and in turn they charge the cable subscribers and can sell some advertising space. I'm not sure if Oceanic can sell advertising space on the local station channels or not. That would shift the normal economics.
I think I'm siding with the TV stations on this one. But on the other hand, they better not play too hardball. I think the rise of IPTV is going to make a dent in their business. I know of some co-workers that go to the network website to watch their favorite TV shows.
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