Nordstrom’s grand debut
Nordstrom stepping it up with shoes and beyond
Hawaii's first Nordstrom store gets ready for Grand Opening
Nordstrom Tour Reveals Several Surprises
On top of very obedient coverage by the local mainstream media, I see Nordstrom is also pumping a lot of money into online advertising. Seems like I'm seeing Hawaii-targeted contextual ads for Nordstrom popping up on every site I read (including this one!).
Nordstrom, which is slated to open on March 7, will offer 210,000 square feet of designer fashion labels for men, women and children on three levels at Ala Moana Center. And shoes -- tens of thousands of pairs of shoes. The opening comes with quite a bit of anticipation, given that it's the Seattle-based company's 103rd first full-line department store, and its first off the shores of the U.S. mainland.
The specialty retailer has been in the shoe business in Hawai'i for 40 years, running the Liberty House shoe department until 1997, then opening a standalone shoe store in Ward Centre and a Nordstrom Rack store nearby. When Nordstrom Ala Moana opens on March 7, however, its shoe departments — yes, that's plural — will top any of the department store's past offerings. There are five shoe departments, covering one-third of an acre of retail space. Three of those departments, and a similar percentage of their shoes, are for women, since 75 percent of Nordstrom's shoppers are female.
With 210-thousand square feet of space in three levels, the store plans to have something for everyone. There will be plenty of top of the line designer labels, but also fashions that are considered affordable. The variety is a big draw for loyal Nordstrom shoppers. "It's kind of a place where you feel like you have money whether you do or not and you actually feel like you can afford things," said one loyal shopper, Lynn Cook. While Nordstrom is part of a massive chain of more than a 100 stores, this one is geared for Hawaii customers. Clothing by local designers will be brought in. But loyal customers are more excited about finding bargains from the sale racks.
"We are really excited to open our first full line store here at Ala Moana March 7th at 9:30 am," said store manager Brian Tatsumura. There are five shoe departments including women's, men and childrens. If you stacked all the shoe boxes on top of each other it would reach five miles high.
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