The world's largest fast-food chain said on Thursday it is looking into using remote call centers to take customer orders in an effort to improve service at its drive-thrus.
"If you're in L.A. ... and you hear a person with a North Dakota accent taking your order, you'll know what we're up to,'' McDonald's Chief Executive Jim Skinner told analysts at the Bear Stearns Retail, Restaurants & Apparel Conference in New York.
http://moneycentral.msn.com/content/...ra/P111874.asp
"If you're in L.A. ... and you hear a person with a North Dakota accent taking your order, you'll know what we're up to,'' McDonald's Chief Executive Jim Skinner told analysts at the Bear Stearns Retail, Restaurants & Apparel Conference in New York.
http://moneycentral.msn.com/content/...ra/P111874.asp

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