Re: Star-Bulletin on the Web
As sad as I feel for the Star-Bulletin that people are going around their ads (and trust me, it is the web... there are many ways to get data like using Google cache to read Honolulu Advertiser archived stories).
You are, in essence, voting with your clicks.
The data from their back end will still show volume, but their click-through rates and impressions will fall. This will force them to sell their ads at a lower rate to get the numbers they need to sell... Pushing more pop-ups on those not going through the side door. Either chasing readers away or making them also go through the side door.
As sad as I feel for the Star-Bulletin that people are going around their ads (and trust me, it is the web... there are many ways to get data like using Google cache to read Honolulu Advertiser archived stories).
You are, in essence, voting with your clicks.
The data from their back end will still show volume, but their click-through rates and impressions will fall. This will force them to sell their ads at a lower rate to get the numbers they need to sell... Pushing more pop-ups on those not going through the side door. Either chasing readers away or making them also go through the side door.
Comment